There's some perception in the market that email is becoming outdated, and that it's being replaced by new channels such as social media, chat, SMS, web landing pages, and even the metaverse. And you'll probably want to integrate them with other back-end systems, such as an accounting system, a customer relationship management (CRM) system, and an inventory management system. Email marketing tools can also help you segment your subscribers by demographics and engagement levels. Others might want to tie their emails directly to their product and sales engines so that they can provide special offers and deals to recipients.Įach approach requires different tools for creating the source email and sending it to recipients. For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated subscriber community. Many of the solutions in this roundup offer free trials and affordable starter plans, and some even provide onboarding services for new customers.Įmail marketing can take several forms. The good news is that it doesn't cost much to get started, nor is it an arduous undertaking. Options range from text-based template solutions that marketers can quickly make their own to more complex HTML or JavaScript templates. Read on for our top picks, followed by everything you need to know about choosing the right platform for your business.īuying Guide: The Best Email Marketing Software for 2023Įmail marketing software can manage your contact lists, help you design and send compelling emails, and track whether these were opened and read. Here we've gathered the best email marketing platforms we've tested based on their ease of use, support, and other features. But to succeed at email marketing means being strategic, and for that, you'll need tools to help you compose, send, and track email, plus integrate email campaign data with your other backend systems.Įmail marketing services can do all that for you. It's a proven method of increasing customer acquisition, retention, and engagement. Beyond direct advertising, email gives marketers unique opportunities to engage customers with newsletters, surveys, and special offers. Read our editorial mission (Opens in a new window) & see how we test (Opens in a new window).Įmail is an essential tool for digital marketers, despite the proliferation of new channels. Since 1982, PCMag has tested and rated thousands of products to help you make better buying decisions. How to Set Up Two-Factor Authentication.How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.
How to Block Robotexts and Spam Messages.
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